The liquor business in Bengal: competition and control in the nineteenth century
Associate Professor in History, Heramba Chandra College, Kolkata
Since the early nineteenth century, liquor business developed to take advantage of an emerging market rooted in an expanded public drinking culture in colonial Bengal. The liquor market in the nineteenth century had certain fascinating features. It had developed as a multiproduct market due to the presence of different classes of consumers, having choice and resources for different types of alcohol. It is difficult to trace a linear growth pattern and monolith structure of this business. The market responded to different factors and showed enough heterogeneity.